Eu-Yen is a consumer markets specialist with extensive experience as legal advisor, entrepreneur, operator, and investor within the entertainment, food, and lifestyle spaces.
She has first-hand business management experience, which places her in a unique position when advising businesses. Her background in litigation which preceded her ventures into commerce also sets her up to be a well-rounded business lawyer who is able to offer a wide spectrum of business-related legal services, from business advisory to dispute resolution.
Her practice covers contracts, corporate structuring, regulatory advice, and commercial dispute resolution.
In commercial transactions, Eu-Yen specialises in early-stage investing, joint ventures, franchises, sale and purchase, management and representation.
Eu-Yen also advises on shareholder and investment structures, private financing instruments, as well as on regulatory frameworks in relation to climate sustainability, employment and termination, fair tenancy terms, F&B services, food retail safety and labelling, gaming services and advertising, music copyright licensing, and public entertainment.
Eu-Yen won The Peak Magazine’s Power List 2021 award for her work in the entertainment and F&B sectors.
Eu-Yen has worked on a wide range of commercial transactions. Below is a snapshot of the work that she handles:
- Advised on and prepared contracts for a coffee robotics company, Crown Technologies, to negotiate and close a pre-Series A funding with two significant strategic investors, subsidiaries of East Japan Railway Company and SMRT Corporation, respectively.
- Advised on and prepared contracts for a multi-award winning biotechnology company, N&E Innovations, to negotiate and close a significant pre-Series A funding round with private and government-funded venture capital companies.
- Advised on and prepared SAFE notes for an online media publication, Jom, raising seed funds.
- Advised on and prepared agreements for the Asia-wide collaboration between Restaurant Association of Singapore and IEG Asia on the renowned annual F&B conference and exhibition known as Restaurant Asia.
- Advised on agreements relating to the sale of Bedrock Trust, a fund management and advisory services firm, to Chainup Financial.
The Peak Magazine's Power List (2021)
- Eu-Yen won The Peak Magazine’s Power List 2021 award for her work in the hospitality sector, being one of only ten “next generation” women to be invited to accept this prestigious award.