Eu-Yen is a business law specialist with extensive experience as legal advisor, entrepreneur, operator, and investor within the entertainment, hospitality, and lifestyle spaces.
Eu-Yen’s experience spans across a wide and varied spectrum of work in relation to different entertainment, hospitality, and lifestyle businesses. These range broadly from nightlife, F&B, events, travel, luxury, retail, films and concerts to online content and digital services. Her work covers exciting innovative spaces like automation, food science, online media, virtual entertainment, legal technology, and alternative investments.
She has first-hand business management experience, which places her in a unique position when advising businesses. She understands the intricacies of business operations and the myriad of concerns from the client’s perspective. She works hard to learn about each client’s business before providing practical legal solutions. Her practice covers contracts, business planning, regulatory advice, commercial dispute resolution and business crimes.
In the area of contracts, Eu-Yen specializes in commercial transactions such as early-stage investing, joint ventures, franchises, sale and purchase, management, and representation. She also assists clients with commercial projects on a “project basis” where she advises on, plans and prepares all contracts required for a given project scope.
With regards to business planning, Eu-Yen advises on shareholders’ structures and legal risks associated with climate change. To complement her business law expertise, Eu-Yen has an Advanced Certificate in Sustainability and Sustainable Businesses as well as a Certificate in Sustainability Reporting in accordance with Global Reporting Initiative (GRI) standards.
Eu-Yen further advises on regulatory frameworks affecting businesses dealing with public entertainment, online entertainment, gaming, music copyright, food and the environment. On that front, she annotated the Remote Gambling Act (now repealed and replaced by the Gambling Control Act) and the Public Entertainments Act for the Lexis Nexis Annotated Statutes of Singapore.
She is a strong proponent of helping the entertainment, hospitality and lifestyle sectors grow. She is legal advisor to, and sits on the management committee of, the Restaurant Association of Singapore (RAS). She is also legal advisor to the Singapore Nightlife Business Association (SNBA). She is on the recommended panel of lawyers for both trade associations, as well as for Singapore Tenants United for Fairness Society (SGTUFF).
Eu-Yen is appointed to the advisory board of Asia Law Network (legal technology) and Innovate 360 (food science incubator). At Innovate 360, she is also a mentor of the incubated food science start-ups.
Eu-Yen won The Peak Magazine’s Power List 2021 award for her work in the hospitality sector, being one of only ten “next generation” women to be invited to accept this prestigious award.
Eu-Yen has worked on a wide range of business-related matters. Below is a snapshot of the spectrum of work that she handles:
- Advised on and prepared contracts for a coffee robotics company, Crown Technologies, to negotiate and close a pre-Series A funding with two significant strategic investors, subsidiaries of East Japan Railway Company and SMRT Corporation, respectively.
- Advised on and prepared SAFE notes for an online media publication, Jom, raising seed funds.
- Advised Laifabar, well-known for its wanton noodles, on a franchise agreement with Michelin-starred restaurant group, Les Amis.
- Prepared agreements required for an F&B holding company, Three Eats, to enter into a joint venture and franchise agreement with listed company subsidiary Minor Food Group for the establishment of Small Tables, Asian café.
- Advised on agreements relating to the sale of Bedrock Trust, a fund management and advisory services firm, to Chainup Financial.
The Peak Magazine's Power List (2021)
- Eu-Yen won The Peak Magazine’s Power List 2021 award for her work in the hospitality sector, being one of only ten “next generation” women to be invited to accept this prestigious award.