Co-existence: an important gamechanger in trade mark conflicts

14 Jun 2022

In the Intellectual Property Office of Singapore decision in Sociedad Anonima Damm v Hijos de Rivera, S.A. [2022] SGIPOS 6, the finding that the disputing parties’ trade marks had co-existed in the Singapore market for 7 years without a single instance of confusion was an “especially weighty” factor pointing away from a likelihood of confusion.

In this article, Directors Yvonne Tang and Ruby Tham examine the decision and consider some of the lessons that can be drawn from it.

Please click here to read the update.