Tony Yeo and Yuen Kit Kuan published an article in SAL Practitioner on well-known trademarks in Singapore

26 Aug 2025

Managing Director of Intellectual Property Tony Yeo and Associate Director Yuen Kit Kuan co-authored a thought-provoking article in the Singapore Academy of Law (SAL) Practitioner titled "Trademarks that are well known to the public at large in Singapore: A review of the evidentiary landscape.”

In the article, Tony and Kit Kuan examine the high evidentiary threshold in Singapore for a trademark to be deemed “well known to the public at large” and its legal significance under the Trade Marks Act. They analyse key cases, including Google LLC v Green Radar (Gmail) and Bytedance Ltd v Dol Technology (TikTok), which illustrate the courts’ evolving approach to assessing public recognition of trademarks. The article concludes with practical insights into how these developments may shape future challenges and strategies for trademark proprietors in Singapore.

You may read the full article here.

About SAL Practitioner
The SAL Practitioner is a practice-oriented journal that features articles, comments, case notes, and legislative updates which are pertinent to the practice of law. The content is written with a practice slant and is uniquely published under subject areas of practice which is curated by a Subject Editor, an expert practitioner who commissions the contributors and reviews the submissions.