Practical Law Practice Note on Protecting Non-Traditional Trade Marks in Singapore by Tony Yeo and Yuen Kit Kuan 20 Oct 2026 As businesses explore distinctive ways to build brand identity, trade mark protection now extends beyond traditional names and logos to encompass non-traditional marks, such as shapes, colours, sounds and other distinctive brand elements. Our Intellectual Property Directors Tony Yeo and Yuen Kit Kuan have co-authored the Thomson Reuters Practical Law practice note, “Protecting Non-Traditional Trade Marks (Singapore)”, which explores the legal framework for protecting these unconventional forms of trade marks in Singapore. The practice note provides insights into the considerations surrounding the recognition, registration and protection of non-traditional trade marks, offering a useful reference for businesses and brand owners seeking to safeguard distinctive elements of their brand identity. As brands continue to evolve in an increasingly competitive marketplace, understanding the scope of trade mark protection can help businesses develop more effective strategies to protect and strengthen their intellectual property portfolios. You may read the practice note here. Reproduced from Practical Law with the permission of the publishers. For further information, visit practicallaw.com